<aside>
✅ Goal
</aside>
Dominate the entire outreach and outbound market by 2022 June. Dominate ⇒ $1M ARR. Our goal is to ensure if anyone does outreach, they know about SmartWriter. Why? We're 200x faster than a sales rep and 40x cheaper than anything else in the market.
We don't replace sales people but enable them to focus on closing the deal and leave the meeting booking rate to us.
<aside>
🎯 Targets
</aside>
| Month |
Target In added $MRR |
Target Hit ✅/❌ |
Delta $ |
Reasoning / Notes |
| Feb |
$1,000 |
|
|
|
| March |
$3,000 |
|
|
|
| April |
$6,000 |
|
|
|
| May |
$10,000 |
|
|
|
| June |
$16,000 |
|
|
|
| July |
$22,000 |
|
|
|
<aside>
📋 CRM Process
</aside>
All leads and conversations should be centralised in a singular CRM, for now we're using snov.io's CRM. This will prevent and cross over between sales members targeting the same prospect.
<aside>
💡 Go To Market Plan
</aside>
Ideal Personas:
The ideal persona is someone who already does cold outreach. They need a faster way to personalise their emails beyond just firstName and companyName
Marketing Agencies
Use cases:
- Lead gen for clients
- Lead gen for themselves
- Backlink acquisition
Problems:
- Outbound requires a lot of effort
- No personalisation has poor ROI
- Backlink acq is very mundane and time consuming
Solutions:
- Personalised AI lead gen for clients & agencies
- Higher profit margins for fulfilment
- Higher ROI than paid ads
- Higher link acquisition rate due to personalisation
Sales Reps:
Use cases:
- Outbound for their work
- Personalisation needed for their outbound
- Closing deals and meetings at scale
Problems:
- Personalisation is very slow and cumbersome
- Manual and repeated tasks
Solutions:
- Automate entire outbound using AI and personalisation
- Offer enrichment to give teams access to hours worth of prospect research in one click
- Personalise entire sales funnel
- Automatically find similarities between 2 people
Cold Emailers:
Use cases:
- Generate leads for their clients
- Free up their time on fullfilment
- Increase their profit margins
- Speed up delivery
- Increase their sales and ability to hire more if needed
- Provide verified emails and deep research on prospects to their clients
Problems:
- Fulfilment as a solo freelancer is hard
- Personalisation is very expensive and takes a tonne of time
- Hiring VA costs $1 - $1.5 per personalisation
- VA require alot of training
- There is high churn in staff
Solutions:
- Upload leads directly to SW, 1.6 billion pages scanned to create content
- Upto 26 different first lines per 1 credit, costing as low as $0.1c
- Personalise entire lead funnel instead of first email
- Provide customers with hyper enriched lead profiles condensing hours of research in 1 click
Lead gen Agencies:
Use cases:
- Generate leads for their clients
- Free up their time on fulfilment
- Drastically increase their profit margins
- Speed up delivery
- Increase their sales and ability to hire more if needed
- Provide verified emails and deep research on prospects to their clients
Problems:
- Fulfilment as a solo freelancer is hard
- Personalisation is very expensive and takes a tonne of time
- Hiring VA costs $1 - $1.5 per personalisation
- VA require alot of training
- There is high churn in staff
Solutions:
- Upload leads directly to SW, 1.6 billion pages scanned to create content
- Upto 26 different first lines per 1 credit, costing as low as $0.1c
- Personalise entire lead funnel instead of first email
- Provide customers with hyper enriched lead profiles condensing hours of research in 1 click
<aside>
🤑 Target Market:
</aside>
- Enterprise like FB, AWS and larger brands would be great testimonials, however sales cycle is very slow
- Ideal to target Mid Market + SMBs, fast sales cycle and ROI is higher impact for them