You may want to react to leads based on their response and use it for your reporting as well as overall management.

You can do that with Smartlead categories.

In the master inbox, on the top right of each conversation you have a dropdown to select the category the conversation belongs to.

You can add additional categories from the Settings section.

You can use “categories” as triggers to your subsequences too, making the entire smartlead experience extremely powerful and automated.

e.g if lead is marked as “Requested info”, auto-add them to the “Send more info” drip sequence.

Default Available Categories for all leads in Smartlead

Selecting a lead’s category in the master inbox